At Vlauma, we believe that transparency and trust are the cornerstones of any successful service. We understand that privacy is more than just a legal mandate—it’s a commitment we make to every user, every website owner, and every WooCommerce store manager who entrusts us with their data. In this article, we explain how we handle your information, the types of data we collect, and the measures we take to protect your privacy.

Who We Are and Our Commitment to Privacy

Vlauma is a Software as a Service (SaaS) platform dedicated to providing deep insights into website and WooCommerce analytics. Our mission is to help you understand your audience through detailed analytics events—ranging from pageviews and visitor tracking to advanced e-commerce events—while upholding the highest standards of data protection and privacy.
We operate under the strict guidelines of the General Data Protection Regulation (GDPR) and other relevant data protection laws. We consider your privacy a high priority and continuously enhance our processes to ensure that we meet and exceed the expectations of data transparency and security.

What Data Do We Collect?

Session and Visitor Tracking

To provide a seamless user experience and accurate analytics, we use cookies that store key identifiers, such as:

• • Session IDs: Used to identify and maintain active sessions.
• • Visitor IDs: Allow us to track visitor interactions and usage patterns.

Analytical and E-commerce Events

Our platform is built to deliver rich analytics for websites and WooCommerce stores. This includes data such as:

• • Website Analytics: Tracking metrics like pageviews, conversion goals, and visitor events.
• • WooCommerce Events: We capture a wide variety of e-commerce interactions such as:
• - Basic Woo Events: For example, product views, revenue analytics, and purchase events.
• - Cart, Checkout, and Customer Events: Including actions like adding or removing products from the cart, initiating checkouts, and account-related activities.
• - Order and Coupon Events: Monitoring order completions, cancellations, or promotional coupon usage.
• - Advanced and Extended Events: These include insights into customer lifetime value, category performance, conversion funnels, and much more.

In addition to the above, we plan to introduce new features such as A/B testing and email marketing events—all aimed at providing a more comprehensive picture of your data.

Additional Data for Enhanced Functionality

When you integrate our WooCommerce plugin, additional information is automatically collected, such as product names, slugs, IDs, cart counts, and (for showcase purposes) customer identifiers and names. Rest assured, this data is used solely to provide analytical insights and is not sold or used for targeted advertising.

How We Use Your Data

The information we collect serves several important purposes:

• • Delivering Insights: We analyze data to provide detailed reports on traffic, user behavior, and e-commerce performance. This enables you to make informed decisions that deepen your understanding of your audience.
• • Improving Our Platform: By monitoring how our services are used, we continuously enhance functionality and overall performance, ensuring a smooth and efficient user experience.
• • Ensuring Security: We use analytics to detect and prevent fraud, secure user accounts, and protect our platform from malicious activities.
• • Supporting Compliance: We maintain rigorous standards that align with industry best practices and legal regulations, ensuring that your data is handled responsibly at every stage.

Data Storage, Retention, and Security

Data Storage and Security Measures

Your data is stored on secure servers with up-to-date security protocols such as encryption, strict access controls, and regular security audits. We work with trusted cloud service providers who are fully compliant with GDPR and other relevant standards, ensuring that your information remains safe from unauthorized access or breaches.

Data Retention Practices

Different service plans may come with various data retention periods. For instance, your current plan may include a 30-day data retention period. After the retention period expires, data is either securely deleted or anonymized. This practice ensures that any personal data no longer needed for service delivery is not kept longer than necessary.

Your Rights Regarding Your Data

We believe that you should control your own information. Under GDPR, you have several rights that include:

• • Access: Requesting details of the personal data we have on file.
• • Rectification: Correcting any inaccurate or incomplete information.
• • Erasure: Requesting the deletion of your data if certain conditions are met.
• • Restriction: Limiting how your data is processed.
• • Data Portability: Receiving your stored data in a structured, commonly used format for transfer to another service.
• • Objection: Objecting to certain processing activities and withdrawing any prior consent.

If you wish to exercise any of these rights, please get in touch with our Data Protection Officer via support@vlauma.com.

Third-Party Disclosures and Data Transfers

While we do not sell or rent your data to third parties, some of your information might be shared with trusted service providers who help us operate our platform (such as hosting services and analytics tools). These third parties are contractually obligated to respect and protect your data as per GDPR standards.
Furthermore, to provide global support for our services, data transfers may occur to regions outside the European Economic Area (EEA). When this happens, we ensure that data transfers are covered by approved safeguards, such as Standard Contractual Clauses, to maintain the highest levels of privacy protection.

Transparency Through Consent and Control

We continue to enhance transparency by informing you about how and why your data is processed:

• • Consent Management: For activities like cookie usage and certain tracking functions, we obtain your explicit consent. This empowers you to control which data collection practices are acceptable while using our services.
• • Clear Communication: We regularly update our policies and user agreements to clearly outline any changes in data collection or processing procedures. Our goal is to ensure you always have a clear understanding of how your data is handled.

Looking Ahead

At Vlauma, innovation is at the heart of what we do, and we are continually exploring new features such as A/B testing and advanced email marketing analytics. We remain committed to evolving alongside industry standards and regulatory practices to ensure your privacy is always safeguarded.

Conclusion

Your trust is critical to our success. By adhering to stringent GDPR guidelines and implementing robust data protection measures, Vlauma strives to offer not just powerful analytics but also a safe, transparent, and reliable service. We are dedicated to protecting your privacy and ensuring that, as our valued user, you always have control over your data.
For any questions or concerns regarding our privacy practices or if you wish to exercise your rights, please contact us at support@vlauma.com. We’re here to help and are committed to protecting your digital privacy every step of the way.

Thank you for trusting Vlauma with your data. Your privacy, security, and success remain our top priorities.