Vlauma. (“Vlauma”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our website, applications, plugins (including our WooCommerce plugin), and other services (collectively, the “Service”). Please read this Privacy Policy carefully. By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Introduction

We understand that privacy is important to our users. This Privacy Policy outlines the types of information we may collect from you or that you may provide when you use our Service, as well as our practices for collecting, maintaining, using, and disclosing that information. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide to Us

When you register for an account, subscribe to a plan, or interact with our Service, you may provide us with personal information including:

• • Account Information: Name, email address, password, and contact information.
• • Payment Information: Credit card details and billing address collected via our secure payment processor (Stripe).
• • Store Data (via WooCommerce Plugin): For WooCommerce users, we may collect data such as product names, slugs, IDs, cart counts, customer IDs, customer names, and other data provided by your store for analytics and display purposes.

2.2 Information Collected Automatically

When you use our Service, we automatically collect information from your device and usage of our Service:

• • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect data such as your session ID, visitor ID, browser type, operating system, IP address, and referral URLs. Cookies help us enhance your experience, track usage, and improve our Service.
• • Usage Data: We record details about your interactions with the Service including pageviews, visitor events, and WooCommerce event data (e.g., Basic Woo Events, Woo Cart Events, and others as detailed in our service features).

2.3 Information from Third Parties

In some cases, we may also receive information about you from third-party services or integrations (for example, from Stripe for processing payments or from other service providers that support our analytics and data integration efforts).

3. How We Use Your Information

We use the collected information for various purposes, including to:

• • Provide and Maintain our Service: Allowing you to access and use our analytics platform, WooCommerce integration, and related features.
• • Enhance User Experience: Personalize content, improve service functionality, and analyze usage to optimize performance.
• • Process Transactions: Handle transactions, process payments, and manage billing, including subscription management.
• • Communicate with You: Send service-related announcements, updates, and support communications. We may also send periodic emails or reports (e.g., weekly email reports) about your account and usage.
• • Analytics and Research: Use data for internal analytics, performance monitoring, and to develop new features (such as heatmaps, SEO reports, A/B testing, and email marketing events in the future).
• • Security and Fraud Prevention: Protect against, detect, and investigate fraudulent or unauthorized activities.

4. Disclosure of Your Information

We do not sell or rent your personal information to third parties. However, we may share or disclose your information in the following circumstances:

4.1 With Service Providers

We may share your information with third-party vendors, service providers, or business partners who perform services for us or on our behalf (such as payment processing, data analytics, or service hosting). These service providers are prohibited from using your information except as necessary to provide these services.

4.2 With Legal Authorities

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

• • Comply with a legal obligation;
• • Protect and defend the rights or property of Vlauma;
• • Prevent or investigate possible wrongdoing in connection with the Service;
• • Protect the personal safety of users of the Service or the public.

4.3 Business Transfers

If we undergo a business transfer (e.g., merger, acquisition, or asset sale), your personal information may be among the assets transferred. In such cases, we will notify you before your information is transferred and becomes subject to a different Privacy Policy.

5. Cookies and Tracking Technologies

5.1 Use of Cookies

We use cookies, web beacons, and similar technologies to collect and store information when you visit our Service. These technologies help us:

• • Recognize you on return visits.
• • Understand how you interact with our website.
• • Provide and improve our Service.
• • Monitor aggregate usage patterns.

5.2 Managing Cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. However, doing so may affect the availability and functionality of certain parts of our Service.
For more detailed information regarding cookies and how to manage them, please review our \[Cookie Policy\]().

6. Your Rights Under CCPA

If you are a California resident, you have the following rights:

• ✅ Right to Know: Request details about the personal data we collect.
• ✅ Right to Delete: Request deletion of your personal data.
• ✅ Right to Opt-Out of Sale/Sharing: We do not sell or share personal data, but you can contact us for inquiries.
• ✅ Right to Non-Discrimination: We do not treat users unfairly for exercising their rights.

6.1 How to Opt Out of Tracking

If you do not want analytics tracking, please visit our Opt-Out page.

7. Do We Sell Personal Data?

• ❌ No, we do not sell or share personal data with third parties for advertising purposes.

However, we share data with essential service providers (e.g., hosting, payment processors like Stripe).

8. Data Security

We implement reasonable physical, administrative, and technical safeguards designed to secure your personal information from accidental loss, unauthorized access, use, or disclosure. Although we strive to protect your personal information, no system is completely secure. We cannot guarantee the security of your data transmitted via our Service.

9. Data Retention

We retain the collected data for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law. For example:

• • Usage and Analytics Data: Typically retained for a period of 30 days, as defined by your subscription plan.
• • Account and Transaction Data: May be retained for longer periods as necessary for record-keeping and legal obligations.

Once data is no longer required, we will take reasonable measures to delete or anonymize it.

10. International Data Transfers

Vlauma is based and operates primarily in \[Insert Jurisdiction\]. Your information may be stored and processed in countries different from your country of residence. By using our Service, you consent to the transfer of your information to countries that may have different data protection rules than your country.

11. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• • Access, correct, or update your personal information.
• • Request deletion or restriction of your personal information.
• • Object to processing of your personal data.
• • Withdraw consent where processing is based on consent.
• • Request a copy of your data in a commonly used and machine-readable format.

To exercise these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable law.

12. Children's Privacy

Our Service is not intended for children under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete that information as soon as possible. If you become aware that a child has provided us with personal information without your consent, please contact us immediately.

13. Third-Party Links and Integrations

Our Service may contain links to third-party websites, applications, or services that are not operated or controlled by us. This Privacy Policy does not apply to such third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit.
Additionally, our integration with platforms such as WooCommerce requires that certain data be collected from your store. This information will be used only to provide analytics functionality and will not be shared with third parties for their own purposes.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this document. We encourage you to periodically review this Privacy Policy to stay informed about our data practices. Your continued use of the Service after any changes signifies your acceptance of the updated Privacy Policy.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

• * Email: support@vlauma.com