What We Collect
Last Updated: 27 Feb, 2025
At Vlauma, we are committed to transparency. This page explains the various types of data we collect from you, how we collect it, and the purposes for which it is used. Our goal is to build a better, more secure Service, while providing valuable insights for website and WooCommerce analytics.

1. Information You Provide Directly

When you sign up for our Service or interact with our tools, you voluntarily provide us with certain information. This includes:

1.1 Account Information

  • - Personal Details: Your name, email address, and contact information.
  • - Login Credentials: Your chosen password and any security questions or authentication data necessary for account protection.

1.2 Payment and Billing Data

  • - Payment Information: Credit card details, billing address, and other payment-related details provided during the subscription process. This data is securely processed via our payment provider, Stripe.

2. Information Collected Automatically

When you use our Service, certain data is collected automatically through your interactions and device. This helps us understand usage patterns, maintain security, and continuously improve your experience.

2.1 Usage Data

  • - Interaction Details: We track your interactions with our web application, including pageviews, clicks, and navigation paths.
  • - Event Data: Specific to our analytics offering, we collect various event data such as visitor events, WooCommerce events (View Product, Revenue Analytics, Purchase Event, Add to Cart, Remove from Cart, View Cart, Abandoned Carts, Initiate Checkout, Checkout Step Completion, Account Creation, Login Event, Logout Event, Order Completed, Order Cancelled, Order Pending, Order Refunded, Use of Coupon Codes, Customer Lifetime Value, Search Terms Analysis, Category Performance, Conversion Funnels, Product Reviews and Ratings, A/B Testing Results, Product Performance, Wishlist Events, Stock Level Impacts, Seasonal Trends, Price Point Analysis, Cross-sell Performance, Upsell Success Rate, Marketing Campaign ROI), and other interactions that help analyze website and store performance.

2.2 Device and Log Information

  • - Device Information: Data related to your device, including browser type, operating system, and device identifiers.
  • - IP Address: Your IP address is collected to help secure your interactions and provide localized insights.
  • - Access Times and Duration: We monitor when and for how long you access our Service.

2.3 Cookies and Tracking Technologies

  • - Cookies: We use cookies (e.g., `session_id` and `visitor_id`) and similar technologies to enhance your user experience, maintain session integrity, and collect analytics data. For more details, please see our Cookie Policy.

3. WooCommerce-Specific Data

For users integrating our WooCommerce plugin, additional data is collected directly from your online store to provide comprehensive analytics:

3.1 Store Data

  • - Product Information: This includes product names, slugs, and IDs.
  • - Cart and Order Details: We collect cart counts, order events (order completed, cancelled, pending, refunded), and coupon usage data.
  • - Customer Data: For showcase purposes, we collect customer IDs and names. This data helps generate customer behavior analytics and improve the overall insights provided.
  • - Specialized Events: Events such as advanced events (e.g., customer lifetime value, category performance) and extended events (e.g., wishlist behavior, stock level impacts) are collected to support deeper analytics.

4. Data from Third Parties

In some cases, we may collect information from third-party sources to enhance our Service and your experience:
  • - Payment Processors: Details related to payment processing are received securely from trusted third-party vendors like Stripe.
  • - Service Integrations: Additional data may be provided through integrations with other platforms or tools that support our analytics functionality.

5. The Purpose of Data Collection

We collect these types of data to:
  • - Provide and Improve Our Service: Deliver a robust analytics platform that helps you understand website and WooCommerce store performance.
  • - Enhance User Experience: Personalize your experience based on your interactions and preferences.
  • - Maintain Security: Detect, prevent, and respond to unauthorized access or usage.
  • - Generate Valuable Insights: Offer detailed reports (e.g., weekly email reports) that help optimize your website and store operations.
  • - Support Product Development: Develop new features and improvements based on how our Service is used.

6. Data Security and Retention

We are dedicated to protecting your data:
  • - Secure Storage: All collected data is stored securely using industry-standard practices.
  • - Data Retention: Usage and analytics data is typically retained for 30 days, while account and payment data is kept in accordance with legal requirements and our internal policies.
  • - Ongoing Review: We continuously monitor and update our security measures to safeguard your information.

7. Your Choices and Control

You have control over the data you provide and can manage it in the following ways:
  • - Account Settings: Update or correct your personal information through your account dashboard.
  • - Cookie Preferences: Adjust your browser settings or use the cookie settings provided on our site to limit or disable cookies.
  • - Data Requests: Depending on your jurisdiction, you may have rights to access, modify, or delete your personal data. Please contact us to exercise these rights.

8. Contact Us

If you have questions or concerns regarding what we collect or how your data is used, please reach out to us: